FREE! Wardrobe Checklist Download + Weekly Newsletter 
Splurge, Spend, Save: Trench Coats
From a Designer Investment to Under $100 Deals
Blog
Recent Amazon Best Sellers
The Best of The Best
Over 40 Style: An Updated Skinny Jean
Plus My Favorite Pair is Only $15
12 Classic Basics Never Going Out of Style
Timeless Foundation Building Pieces
How to Find Your Signature Scent: A Step-by-Step Guide
If you’ve ever caught a hint of a perfume and immediately thought of someone, you understand the power of a signature scent. But how do you find your signature scent—the …
Fall Into Style: The Perfect Casual Errand Running Outfit from Amazon
Our Key Piece is Under $40!
Beauty Update: Eyeshadow Tips for Women Over 40
Easy Swaps to Look Ageless
Zelus Weighted Vest Review: Benefits for Women Over 40 & How to Use It Effectively
As women over 40, our fitness goals should revolve around maintaining strength, bone density, and overall health. Finding the right tools to support these goals can make all the difference, …
What is an Everything Shower
And Why You Should Squeeze One into Your Schedule
Why Barn Jackets Are Must-Have Outerwear for Fall 2024
The Magic of Fashion’s Ever-Evolving Cycle
What to Buy at Old Navy
The Best of Their New Arrivals
The Sock Dilemma: No-Show vs. Crew Socks for Women Over 40
Fashion trends come and go, but some make unexpected returns and become staples for the stylishly adventurous. Enter the crew socks over leggings trend—once a relic of ’90s athletic wear, …
The 6 Best Women’s Boots for Fall
The Right Shoes Makes Getting Dressed Easy.
The Most Stylish Sneakers for Women Over 40 in 2024
$150 or Less
Hunter Boots Are Back in Style: Here’s Why You Need a Pair This Season
Practical, Chic, Intentional Styling
Unlocking the Power of Peptides in Skincare: A Guide for Women Over 40
With Options Starting at Under $40.
How to Wear Red Pants
And a Quick Lesson in the Color Wheel
Transition Finds from Gap Factory Friends & Family Sale
Gap Factory’s Friends and Family Sale is underway.
How to Dress an Inverted Triangle Body Type
Build Out Your Hips
The Best Tote Bags for the Office
Starting at $40
How to Dress a Pear Shape Body Type
Create a Strong Shoulder.
How to Dress an Hourglass Body Type
The Name of the Game is FIT.
How to Dress a Round Body Type
Whatever you do, DON’T Cover Up.
How to Dress a Rectangle Body Type
Tips to Highlight Your Favorite Features