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Sets Makeup Without Settling In
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What to Buy at J. Crew
Best of the New Arrivals
May Best Sellers for Women – The Most Loved Style Picks This Month
May is always a wild ride—and this year, I’m right in the thick of it. Between graduations, team banquets, school events, and work that shows no signs of slowing down, …
Shop Gap Factory’s Memorial Day Sale
Take 50–70% off new arrivals plus an extra 50% off clearance.
How to Layer Serum, Moisturizer and Oil the Right Way After 40
A simple routine that shows you exactly how to layer your products—for better results, especially over 40.
What to Wear This Week: My Break Explained, a Substack Milestone, and Can’t-Miss Best Sellers
Happy Monday, Friends! It’s been a little over a week since my last post—not a huge gap, but long enough that I wanted to acknowledge it. May has already been …
What Are Ceramides? And Why Your Skin Over 40 Needs Them
In our recent beauty content, I’ve been focusing on more than just product recommendations. My number one goal is to educate and simplify—because the world of skincare can feel overwhelming …
Amazon Favorites of the Week for Women Over 40 (May 4, 2025)
Beauty, Fashion and Home
April Best Sellers for Women – The Most Loved Style Picks This Month
What You Loved Last Month
How to Figure Out Your Wardrobe Essentials (To Create a Closet That Fits Your Life)
Essentials Aren’t One-Size-Fits-All
How to Touch Up Roots Between Hair Appointments: Best Products and Tips (2025)
A Quick Fix Between Appointments
What to Wear This Week: Fresh Finds, A New Saturday Series, and Spring Best Sellers
Happy Monday! We’re about to hop on the May-train—a month that always seems to fly by in a blur of events, celebrations, and trying to wrap up the school year …
Amazon Favorites of the Week for Women Over 40 (April 27, 2025)
Beauty, Fashion, and Home
Outfit Formula: White Jeans – A Chic Spring Staple for Women Over 40
A Go-To for Summer Style
Shop Gap Factory’s Spring Cyber Sale
60% off & Free Shipping
Closet Clean-Out Tips That Actually Work
A Step by Step Guide to Closet Freedom
The Cult Beauty Products That Are Actually Worth It—According to Women Over 40
There’s no shortage of viral beauty products—but how many of them actually deliver, especially on mature skin? In my experience—and with insight from our incredible community—these are the cult beauty …
What to Wear This Week: Spring Picks, Reader Reactions, and Best Sellers
Happy Monday, friends! Spring is in full swing, and if you’re finding that your wardrobe isn’t quite working with your day-to-day life, you’re not alone. Seasonal shifts often highlight the …
How to Create a Lifestyle Diagram to Build a Wardrobe That Actually Works
Your life has changed—has your wardrobe kept up? One of the most common wardrobe frustrations women over 40 experience is feeling like their closet no longer reflects who they are …
How to Dress for Your Age (Hint: You Don’t Have To)
Let’s Change the Conversation
Are Capris Still in Style in 2025? Here’s What to Wear Instead
Go Away Already
The Best Foundations for Mature Skin in 2025 (That Won’t Settle into Fine Lines)
Your Skin, Only Better
What to Buy at Avara
Fresh fun finds.
What to Do With Clothes That No Longer Fit Hanging in Your Closet
The Kindest Thing You Can Do For Yourself